SAP Advances CRM Market Share in Asia-Pacific

SAP AG announced new customer wins in the Asia Pacific region for the latest release of mySAP™ Customer Relationship Management (mySAP CRM) in December 2003, propelling SAP's advances as the region's fastest growing CRM vendor. Fueled by the solution's unparalleled support of industry-specific processes, ease of deployment and proven ability to deliver return on investment (ROI), mySAP CRM has become the CRM solution of choice for businesses throughout Asia Pacific.

sia Pacific-based companies are using mySAP CRM to leverage customer and market insight to derive more value out of customer interactions. Industry leaders such as 2001 Outlet, Korea; City Developments Ltd, Singapore; and Fraser and Neave Holdings Bhd, Malaysia have chosen mySAP CRM to achieve greater operational efficiency, enhance customer service and achieve fast ROI. Other key wins that SAP secured include Colgate-Palmolive Company, Malaysia; Fonterra, New Zealand; Ilshin, Korea; and Voltas, India.

"With new enhancements covering even more industry-specific business processes in a closed-loop solution, mySAP CRM is the most comprehensive CRM solution in the market today,"

Hans-Peter Klaey, CEO and president, SAP Asia.

"The new release of mySAP CRM has been one of our fastest-selling solutions ever. Customers realize the solution's ability to take their business relationships to the next level, while increasing revenue and decreasing the costs of customer acquisition and retention. With the seamless integration of CRM and other critical business processes throughout the enterprise, SAP customers have a single source for true 'best-of-suite' functionality from the front to back office."

To further extend SAP's market share and leadership in the CRM sector, SAP has leveraged its unmatched industry expertise to build the world's most comprehensive and robust CRM solution. One of the most significant product launches in the company's history, the latest release of mySAP CRM directly impacts the highest-priority business objectives within 23 unique industries, enabling more than 280 industry-tailored end-to-end processes. To date, mySAP CRM delivers solutions for industries including: Automotive; Chemicals & Pharmaceuticals; Construction & Operations; Consumer Goods; Engineering; High Tech; Industrial Machinery & Components; Leasing; Media & Entertainment; Oil & Gas; Professional Services; Public Sector; Retail; Telecommunications and Utilities.

MySAP CRM incorporates the key processes that have the most significant impact on today's businesses. Rather than just layering front-office industry 'add-ons' to core capabilities, The solution delivers end-to-end processes that adapt to each industry's environment to deliver bottom-line results. This enhanced capability allows employees across the enterprise to understand partners and consumers in more detail than ever before, allowing decision-making based on detailed analyses and improving speed of delivery, marketing effectiveness, and customer loyalty.

MySAP CRM is powered by the SAP NetWeaver™ open technology and application platform for easy integration across SAP and non-SAP systems. This Web services-based platform reduces software integration complexities and helps customers lower total cost of ownership.

In addition to requiring minimal allocation of budget and resources, mySAP CRM has been proven to deliver fast ROI. Cheil Jedang Corp. (CJ Corp.), a recognized leader in the South Korean food and household industry, saw CRM as the key to maintaining its market leadership and stimulating further growth-despite posting a 100 percent year-on-year increase in net income for 2002.

According to a study conducted by the ROI Review, a publication of Peppers and Rogers Group, CJ Corp. is expected to achieve a total cost reduction of US$839,000 or 15 percent internal rate of return by June 2005 with mySAP CRM. The implementation of mySAP CRM will also enhance greater collaboration and efficiency among the company's marketing, sales and services departments to realize US$512,000 in revenue from new customers by June 2005. Further, CJ Corp. will also be able to derive US$1.2 million in revenue from existing customers.

The ROI Review study on CJ Corp. and additional ROI reports on mySAP CRM are available for download here

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